BROADCASTING VS. OTT COMPETITION: HOW LEGACY NETWORKS AND OTT PLATFORMS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition between networ